Getting started - how to create a compelling social media programme
Rules governing the relationship between search and social
How to budget for social media activities
Setting KPIs and measuring success
Understanding social media ROI - what matters and what doesn't
Why social media is central to customer experience
How to build a social media team - how to pick the right suppliers
Understanding the relationship between online PR and social media
The future for social media and the vastly changing landscape
Risk assessment and risk management in social media.
